About

This is a photo of Jonathan Vance with his wife at the beach.This is a photo of Jonathan Vance and his wife at a Kansas City Chiefs game.
Jonathan Vance, CFP®, EA
Financial Planner

I am a CFP® Professional, an IRS Enrolled Agent, and have a bachelor's degree in Finance from Missouri State University (Go Bears!). Since starting in the financial planning profession in 2021, I’ve worked with hundreds of clients at both small and large wealth management firms.

The best part about being a financial planner is helping others make informed decisions. Prior to starting in this career, I was already the kind of person who would research everything. Whether I was buying a steak, binoculars, or the best Christmas-light hanging system, you could expect me to spend time in due diligence. As a planner, I draw from both my education and experience to help people approach an often intimidating life transition: moving on from work and living off of savings.

I’ve been married to my wife and high school sweetheart, Alyssa, since 2019. My childhood in Bolivar, Missouri, was unique: I was raised on a cattle farm by two physician parents. Yes, my parents juggled being full-time doctors, ranch managers, and parents of four. Needless to say, even my busiest days in adulthood don't compare to a normal day during my childhood.

I am a passionate Missouri football fan. If the Kansas City Chiefs, Mizzou Tigers, or Mo State Bears are playing, you can probably find me in front of a TV or at the game. When we get the chance to talk, please tell me about your favorite beach (or mountain) destination, I'm always looking for recommendations!

Professional Profiles

Why I Started This Firm

My path into financial planning started out boring. I never changed majors through college and landed an internship in my final semester with a small Registered Investment Adviser (RIA) firm in Springfield, Missouri.

What I thought would be a short-term role turned into full-time work, and I quickly learned that I enjoyed both the technical side of being a financial planner and the relationships I was building with my clients.

I was having fun going into work, and my only worry was working towards partner over the next decade. Easy enough, I thought.

A Change in Plans

Given that I'm writing this, it's fair to assume that things didn't go the way I'd planned. A short eight months later, the firm announced that it was being acquired.

The transition was admittedly intimidating at first, and I had no clue what to expect being so early in my career. But as difficult as it was to have my plans shaken up, it wasn't all bad. Pay and benefits improved, I got a new title, and our fancier technology made doing my job easier.

But some things were different, and I found myself missing the way things felt when the firm was smaller.

Working at the Big Firms

I decided I wanted a change, so I started looking elsewhere.

In 2023, I got the opportunity to join the wealth management practice of a large accounting firm, where I expected to work for thirty or forty years and happily retire. Problem solved, yet again.

But the change of scenery wasn't as different as I'd hoped. The building I worked in downtown was beautiful, the coworkers I had are some of my closest friends, and I was treated fairly as an employee.

Yet, I had my own perspective on a sequence of "small things" that ultimately drove the decision for another career adjustment.

The Four Main Reasons I Chose Independence

There's more factors than I can realistically list here, but these four "small things" moved me towards independence:
1. Fees: I noticed that some firms were using hourly or flat-fee structures and I wanted to offer it myself.

2. Clients: In larger firms, there's often a need to transition clients between advisors to manage workload. There's nothing wrong with this, and most people didn't mind, but I really wanted to keep the same clients for the long term.

3. My Beliefs: Like any professional, I’ve developed my own opinions through research, continuing education, and experience. I wanted to implement those beliefs into a planning process and communication style that was uniquely mine.

4. Specialization:
I wanted to focus my practice on those who are approaching the transition into retirement or are already retired.

What My Experiences Taught Me

Though I probably wouldn't recommend my exact career path to anyone, it's provided tons of exposure in a short period of time.
  • I've seen the inner workings of RIAs with tens, hundreds, and thousands of employees.
  • I've served clients ranging in age from their 20s to their late 90s.
  • I've served clients with tens of thousands to tens of millions.
  • I've seen all sorts of meeting agenda formats, client model portfolios, financial planning tools, Christmas card templates, and the list goes on...

Putting It Into Practice

This firm is the result of my combined experiences. Each firm I've worked for did some things better than the others, and I've done my best to take the "best of the best" and apply them here. I then added some brand new concepts, like implementing a different fee structure and openly displaying it on my website.

Above all, I wanted this business to be what I think every business should be: Somewhere you can turn to for help and expect to receive honesty, fairness, and a kind voice when you call.
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